Walgreens Faces Investigation for Charging “Pink Tank” on Hair Regrowth Products

Schubert Jonckheer & Kolbe LLP today launched an investigation into the conduct of Walgreens for imposing a “pink tax” on functionally identical “women’s versions” of Hair Regrowth Treatment products.

The pink tax refers to a premium pricing tactic that imposes a higher price for gender-based products, as a result of which female consumers may end up paying more for certain goods or services. Walgreens, for example, distributes its own brand of Hair Regrowth Treatment under the “Walgreens” private label. As of February 3, 2021, Walgreens sells Minoxidil Topical Aerosol 5% (Foam), Hair Regrowth Treatment for Men at a price of $34.99 for a 3-pack supply of 2.11 ounce units, or $5.53 per ounce. Walgreens also sells this Hair Regrowth Treatment product for Women, which contains active and inactive ingredients identical to those in the men’s version, at a price of $54.99 for a 3-pack supply of 2.11 ounce units. This translates to $8.69 per ounce, reflecting a 64% premium of $3.16 per ounce.

The Schubert Firm is investigating whether Walgreens has engaged in unlawful, gender-based pricing tactics in the sale of Hair Regrowth Treatment products. If you have purchased and been charged more for functionally identical Hair Regrowth Treatment products based on gender, you may be entitled to damages and an injunction forcing the company to halt the practice. 

If you purchased Walgreens Hair Regrowth Treatment products and wish to obtain additional information about your legal rights—or would like to participate in the class action lawsuit—please complete the form below for a free legal consultation.